One of the reasons you receive a wide variety of up-to-date health information in the Balance Point newsletter is that I subscribe to a lot of other natural health newsletters.
Because of this I see many claims and promises about the latest (and usually “greatest”) miracle food, wonder supplement or long-lost herbal remedy. Over time I’ve learned how to see through the hype of marketing smoke and mirrors. And believe me there’s a lot of it.
A perfect example of this is the Acai berry. If you believed everything you read about it, you’d think that it is the answer to weight loss, diabetes, cancer and living a long, healthy life. But these claims miss an important part of the whole truth about Acai supplements.
Don’t get me wrong, Acai, like many other berries, contains a number of health benefits. In particular it is rich in anti-oxidants that help your body fight the damaging effects of free-radicals.
The problem is that most drinks and supplements containing Acai don’t have enough of it to actually make a difference for your health. Even worse, many come with a huge amount of health-damaging sugars.
In fact, when it comes to pure anti-oxidant power, blood sugar control and overall health support, Acai can’t hold a candle to common, everyday cinnamon. And compared to Acai supplements and drinks, cinnamon is easier to get and substantially cheaper. But of course cinnamon can’t be hugely marked up and sold as the next great cure for everything so you’re going to hear much less about it.
Marketing efforts such as those surrounding Acai berry supplements have their roots in the deepest wishes of people suffering from serious health problems. Everyone wants a quick fix miracle cure.
And even though the essence of good marketing is offering people a solution for their deepest concerns, it pays to learn how to sort out those claims that are based in wishful thinking from those based on real-life results.
That’s why I hope you’ll continue reading the Balance Point newsletter as part of your natural health education. Keep looking forward to articles that show you the best and most reliable information when it comes to supporting your health.
Khan, A., et al. Cinnamon improves glucose and lipids of people with type 2 diabetes. Diabetes Care. 26(12):3215-3218, 2003.
Cass, H. Can cinnamon fight cancer? In laboratory study, cinnamon extract halts the proliferation of human cancer cells. Life Enhancement. January 2006.
Lichtenthaler, R., et al. Total oxidant scavenging capacities of Euterpe oleracea Mart. (Acai) fruits. Int J Food Sci Nutr. 56(1):53-64, 2005.